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In everybody language the war between Apple vs Facebook

apple-facebook-ios | Upgrid Software

Last year, 2020, Apple announced that it would change its privacy policy “drastically limiting the ability to serve targeted ads,” which will hurt small businesses and beyond.

What are the new rules imposed by Apple?

Starting with iOS 14.3, released on December 14, 2020, Apple has introduced a new feature called “App Tracking Transparency.” This refers to all applications in the App Store, telling users what kind of data is collected by these applications and whether this data is used for targeted advertising.

Apple claims that it will give users a choice if they want their data to be collected by other applications and websites and that they will be informed every time it is shared with third parties.

Facebook will be able to keep its strategy of tracking users of the application and the site as before, but they will be forced to ask for permission from each one.

Facebook’s answer

In response, Facebook began publishing various advertisements on the platform but also American newspapers, accusing Apple of harming small businesses and of many businesses relying on online advertising because they are much cheaper and more successful compared to television or radio advertising.

Apple’s new approach will limit a company’s ability to deliver personalized ads and reach customers effectively.

In short, Apple users will be able to choose whether to receive targeted ads from various third parties, and advertisers will need to find new strategies to become more effective about personalizing ads.